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Essays

By Byron Fanning 10 May, 2024
Driving Small Business Growth Through Data Insights
By Thomas Conner 11 Jan, 2024
A few folks who have called our office recently have noticed that our auto-attendant sounds like a child. That’s because it is. Most of the comments have been very positive: “I LOVE the voice recording when I call your office!” “Who IS that sweet child whose voice I heard when I called you? She’s AWESOME!” “Can we hire the youngster who recorded your phone greeting?” Is she real? Yes. Is she for hire? Yes! Just give us a call and we’ll let you know how to do that. We DID get one negative comment: “It sounds like you have a little GIRL answering your phones. I think that’s very unprofessional and it doesn’t make any sense at all.” First of all, in response to the negative comment: as unprofessional or senseless as you may think we are, our talent is nothing BUT professional. She is a voiceover talent who is available for hire for video narration, animation, auto attendant greetings, and commercials. As her website says, “she's got a voice that can make rainbows jealous and unicorns do a double take!” How could we not hire her? She aced the script right off the bat! So, why did we choose a young girl for our phone system? First of all, the list of our customers who serve children is one of which we are very proud. Consider these websites as a few good examples of ways in which we help advance the mission of making the world better and safer for children: mentorakid.org noahbrave.org tnhandlewithcare.org youthencouragement.org livebrave2gether.org marthaobryan.org tnhistoryforkids.org owlshill.org tnicac.org We want to acknowledge the good work of these and other clients who work hard to serve children. Second, kids are part of our One Eleven staff families. We want the best for them and, frankly, being a kid has been tough these past few years. COVID made life hard enough for everyone but there wasn’t a parent in Nashville who didn’t panic about the welfare of their child when they learned about a deadly school shooting on March 27, 2023. We know hiring a child to record our phone greeting is a little thing in business but part of our mission is to maintain the human interaction that seems absent with so many other businesses, especially in our industry. Kids are human and humans are what we are about! So, to honor children and to remind ourselves how important it is that we listen to them, and care for them, we hope that you will enjoy being greeted by Kylie when you call us.
By Byron Fanning 18 Dec, 2023
In the ever-evolving realm of digital marketing, staying on top of the latest trends is not just an option; it's a necessity. Enter Google Analytics 4 (GA4), the next chapter in the analytics story. At One Eleven, we recognize the significance of this transition, and we're here to be your strategic partner in embracing the power of GA4. The Analytics Evolution Unveiled: GA4 is more than an update; it's a strategic shift towards a user-centric analytics model. It's like upgrading from a flip phone to a smartphone – a necessary move to keep up with the times. GA4 offers a comprehensive view of user interactions across various platforms, providing insights that were previously hard to come by. Why GA4 Matters: User-Centric Focus: GA4 puts the spotlight on your users, offering a more comprehensive understanding of their interactions with your brand. This shift enables businesses to tailor their strategies based on genuine user behavior, resulting in more meaningful and effective campaigns. Event-Based Tracking: Moving away from session-based tracking, GA4 introduces an event-based model that allows for more granular tracking of user interactions. It's like switching from a snapshot to a full-length movie, capturing every click, scroll, and action for a more nuanced perspective. Advanced Machine Learning: GA4 incorporates advanced machine learning models, bringing predictive metrics and insights to the forefront. This empowers businesses to anticipate trends, identify opportunities, and make informed decisions with greater accuracy. Why Choose One Eleven for Your GA4 Transition: Seasoned Expertise: Our team at One Eleven comprises seasoned professionals well-versed in the intricacies of Google Analytics. We stay ahead of industry changes and best practices, ensuring that you benefit from the latest advancements in analytics. Tailored Solutions: We understand that each business is unique. Our approach is not one-size-fits-all; we analyze your specific needs and goals to create tailored solutions that align with your business objectives. Comprehensive Support: Transitioning to GA4 involves more than just technical know-how. It requires a strategic approach and ongoing support. At One Eleven, we offer comprehensive assistance throughout the transition process and beyond, ensuring that you derive maximum value from your analytics investment. The transition to GA4 is not just a technical update; it's a strategic move toward a more insightful and user-focused analytics approach. At One Eleven, we're not just experts; we're your partners in navigating this transition seamlessly. Let us guide you through the process, ensuring that your business leverages the full potential of GA4 for sustained success in the digital landscape.
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